PRVAIL Online Coaching was founded by Cole Laster, in association with Alchemy Lifting Club.

Coach Cole is a Certified Personal Trainer specializing in online coaching, dedicated to helping clients build strength, confidence, and sustainable habits from anywhere in the world for both lifestyle and bodybuilding clients.

With a results-driven yet supportive approach, he designs customized training programs tailored to each individual’s goals, fitness level, and lifestyle. Coach Cole combines expert knowledge of exercise science with accountability and motivation, ensuring clients stay consistent and see measurable progress. Whether the goal is fat loss, muscle gain, improved performance, or overall health, he provides structured workouts, ongoing guidance, and personalized feedback to help every client unlock their full potential.